Partners since 11 November 2020 Visit website
Smoke-King is a Leeds-based family-run tobacconist, spanning two generations over thirty years. The Green family have been supplying a quintessential range of cigars, pipes and tobacco since 1989, and online since 2010.
We've been working with the Green's since 2018, when we agreed to inherit their poorly maintained Magento 2 instance. As the business continued to grow, their eCommerce platform started to buckle.
In 2019, we rebuilt their Magento 2 instance featuring a brand new design to support the exponential growth in mobile sales, including:
Unlike most other industries, tobacco promotion and discounting are not allowed, meaning Smoke-King relies heavily on their organic traffic for growth.
In 2019, we grew the business's annual turnover over one third as a direct result in the increase in sales.
Using a continuous programme of search optimisation (SEO), we're able to maintain the top-spot for Smoke-King as the tobacconist of choice in the UK.
Plus we're in the top three for the following:
Source: SERPS, 23 December 2020.
We started email marketing for online tobacconist Smoke-King in 2018, taking on the design, content, segmentation and regular marketing emails sent to a growing customer base.
Source: Google Analytics Data, December 2020
Due to its high-risk nature, the ever-changing landscape of regulation and compliance has forced tobacco sales online to use alternative payment providers.
We provide Smoke-King with technical measures, business and system processes to maintain compliance with their payment providers.
Mobile orders are up 55% following a new Mobile-First Design. 65% of all transactions now taking place on mobile.
We’ve kept the smoking club engaged and returning with our regular Email Marketing, an impressive 65% repeat order rate.
On-going Search Engine Optimisation has grown search visibility 65%, now exceeding 1,000,000 page impressions per month.
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